Confident Crowdfunding

CONFIDENT CROWDFUNDING
with Laura Trotta

Fund Your Idea. Change The World

Helping Impact-Driven Entrepreneurs
GET FUNDED

Build your profile, launch your project and secure funding upfront – with crowdfunding.

It can be so hard to get ahead in business sometimes, don’t you agree?

You have a brilliant idea… everyone agrees…..but when it comes to getting the funds together to actually MAKE. IT. HAPPEN. You find yourself on your own.

Despite big banks pumping their chests and telling the world that they support entrepreneurs and small business owners, the reality on the ground couldn’t be more different.

To even have a chance at getting a small loan for your business you need to have run a profitable business for a few years and have a long and strong financial track record.If approved (and that’s a BIG IF), often the loan is conditional on you transferring your mortgage, business accounts and all personal accounts to the bank in question.

What if there were an easier way to secure funding for your cause or big idea that didn’t include signing over your unborn child to a bank?

Well I’m telling you there is an easier way, and it’s called crowdfunding.

SIGN ME UP

Let’s be honest:

It’s not easy to ask for help, and it’s even harder to ask for financial support in such a public way. You’re a proud and independent entrepreneur after all; you sure as hell don’t want to be seen to be panhandling to make a living.

You’ve considered crowdfunding, on more than one occasion, but there’s something that’s held you back.

Even though you 100% believe in your idea or project, and you know there’s plenty of people out there who would love to see you bring it to life, you have to admit there’s something kind of scary about crowdfunding. #nowheretohide #toopublic

And it doesn’t help when you see other people’s great ideas and projects hit their crowdfunding target and get off the ground so effortlessly. You want what they’re having….. without the risk of public failure.

Yep, that’s when crowdfunding gets tossed into the “too hard” basket and people go to outdated, analogue ways of raising money (aka business loan), or shelve their idea entirely since some banker in a suit deemed it too risky to back.

But if you have a solid idea and an online following…. heck, you don’t even need a following…. even if you have a decent number of friends on social media, you have a great chance of raising the capital you need via crowdfunding.

Hi, I’m Laura

I’m an environmentalist and an online entrepreneur.

Like many impact-driven entrepreneurs keen to change the world in a big way,
I took my passion online. I created my first online venture, an eco-baby ecommerce business, back in 2009 while on maternity leave from my environmental engineering career.

It grew pretty quickly and by 12 months was turning over 6-figures in revenue. It continued to grow into a successful brand, but after managing the business for five years around birthing my babies and raising young children, I was keen for a change and wanted to simplify. I sold the brand and set about focussing on my main passion, sustainable living education.

In late 2015, I launched my eco blog lauratrotta.com which I ran alongside my two eco-living ecourses, Home Detox Boot Camp and greenHOUSE.

I enjoyed my business but I soon grew tired of the up and down cash cycles of ecourse launching and wanted to bring in some stable revenue into my business (which was back in the start-up phase).

I had a great idea for an online eco-living membership club, but without consistent revenue, I had no money to invest to build the program to the standard I desired.

A year or so prior I’d watched a crowdfunding presentation at a business conference only to think that it was way too scary. There was NO WAY I’d be game to ever crowdfund!

But after exhausting every avenue I could think of, and hearing a big fat NO from every single bank I approached, I decided to try my luck with crowdfunding to raise the funds for my project.

The rest is history.

Four weeks later I had over $15,000 in my bank account.

But more importantly, I had the first 54 members of Self Sufficiency in the Suburbs.

I was away!

That was just over a year ago.

Since then, I’ve turned to crowdfunding again to raise over $22,000 to travel to Antarctica to participate in a climate action initiative. I would never have been able to secure my ship berth, and achieve my childhood dream of travelling to Antarctica, without getting the campaign over the line.

To say that crowdfunding has been a game changer in my business (and life!) would be a massive understatement. It’s enabled me to continue to work on sustainability causes that are close to my heart and make my positive impact in the world.

Through running two successful campaigns, and closely watching (and pledging on) many others, I’ve discovered exactly what makes a crowdfunding campaign exceed its target. Armed with this knowledge and runs on the board I’ve created Confident Crowdfunding to teach other impact-driven entrepreneurs how to plan and execute a successful crowdfunding campaign in order to fund their project upfront and bring their big idea to life.

Julia Keady

Chief Coffee Maker, Xfactor Strategy

"The Laura's of the world are so rare and so needed right now. Women who have been there & done it themselves, and are happy to coach you on the best, fastest and most efficient way to achieve your vision. Don't think twice. Just work with Laura. You won't regret it."

Victoria Gibson

Online Success Mentor for Women, victoriagibson.com

“If you're even remotely interested in the prospect of crowdfunding to raise capital for your impact-driven business, project or idea, look no further than Laura Trotta. Laura has an innate understanding of the strategy behind a successful crowdfunding campaign, and with her own personal runs on the board, she's the best person in the online space to help you hit your goal.”

So what exactly is Confident Crowdfunding?

In short, it’s a four-week e-course that will help you confidently craft a crowdfunding campaign that hits its target.

This one-of-a-kind course combines step-by-step guides + insanely useful how-to’s, along with a clever and passionate group of like-minded conscious biz creators, to support you as you journey on getting that big idea of yours funded upfront.

Essential Planning Framework

Create a solid, fail-safe foundation for your crowdfunding campaign with my essential planning framework.

We'll cover:

// Choosing the right crowdfunding platform for your project

// Selecting pledge-worthy rewards

// Crafting a story (and video) that sells

// Key decisions which set the stage for success (deciding on a campaign timeframe, how much to crowdfund for, what sort of campaign to choose e.g. all or nothing)

// Fees and financial implications to be aware of

Collect Your Campaign Crusaders

I'll show you my special technique for creating teaser campaigns and generating interest so you can create a dedicated tribe who are poised to pledge before you even launch.

We'll cover:

// Crafting your campaign announcement – what are the best methods?

// Getting featured in the media

// Communication Strategy – the best strategies to get people’s attention and entice them to pledge on your project

// The Crowdfunding U Curve and how it influences your mindset and success

LIVE Campaign Essentials

Get the lowdown on how to maintain momentum throughout the entire campaign, ensure your campaign doesn't run out of steam and get it over the finish line.

We'll cover:

// Get Seen – how to ensure your campaign trends high in your crowdfunding platform

// Keeping the pledges flowing – How to drive traffic to your campaign with Facebook Ads without blowing your budget

// Keeping it social – how to use the power of social media to bring your campaign home

// Maintaining a mindset for success

Follow Up Formula

Discover the power of follow up and how to keep your pledgers happy post-campaign. The Follow Up Formula will ensure you leave no stone unturned as you work to retrieve failed pledges and deliver on your promises.

We'll cover:

// Where’s my money? How to retrieve failed pledges and what to do when your money hasn’t arrived.

// The power of follow up – how to keep your pledgers happy post-campaign

// Delivering on your promises and keeping pledgers in the loop

You’ll Learn All This and More, But Best Of All, You’re Going To Feel:

Relieved when you have your roadmap to crowdfunding success laid out in front of you

Supported knowing there’s a growing group of impact-driven entrepreneurs in the community who have your back

Loved when new and old friends pledge on your campaign and help bring your big idea to life

Elated when your crowdfunding campaign gets over the line

Like an absolute Rockstar when you realize your campaign has increased your profile exponentially and you have an instant fan base willing you to succeed

Liberated when the funds hit your bank account without the shackles of a bank loan contract

No Need To Tell Me More I’m In!

Doors close on Friday 11th August and class kicks off on Wednesday 16th August 2017.

SIGN ME UP

What’s the Investment?

One Payment

$497

+ GST for Australian Residents

6 month Payment Plan

$97 / month

+ GST for Australian Residents

BUY NOW

You’ll Also Get These Fabulous Bonuses!

// Crowdfunding Cheer Squad

Membership to the Confident Crowdfunding Facebook community where you’ll be supported through the highs and lows of your crowdfunding campaign/s by your very own cheer squad of like-minded change makers, including myself.

// LIVE Q&A Sessions

Join me LIVE on a group call each week during the 4-week course to hear the answers to your burning questions.

// Bonus Masterclasses

Learn helpful tricks of the trade from the best in the business on topics like how to use video to create connection and support and how to write a publish-worthy media release.

HEAR FROM OUR EXPERT CONTRIBUTORS….

Lisa Corduff

Keeping Video Real

Lisa built her humble wholefoods blog into a multiple six-figure business in a few short years using the power of video, and particularly live video. In this exclusive masterclass, Lisa will share her best tips on how you can use video to create connection and support… whether that’s your crowdfunding video itself, or live videos on social media throughout your campaign.

Julia Keady

Xfactor Strategy

With over 20 years experience in the media world, Julia is a communications and marketing extraordinaire. In this value-packed masterclass, Julia will share how to craft a media release that gets printed, plus the best media outlets to contact for campaign support.

FAQs

When Does Confident Crowdfunding Start and How Does It Run?

Class officially starts on Wednesday 16th August 2017. Confident Crowdfunding lessons will be delivered LIVE at 11:30 AEST every Wednesday during the 4-week course period. If you cannot attend LIVE a recording will be available.

I’m Not Going To Launch My Crowdfunding Campaign Straight Away. How Long Will I Have Access to the Course Material?

Great news! You have access to the Confident Crowdfunding course material and community for however long the course is offered. This means you can’t “fall behind” and you can continue to access the content as long as you need.

How Much Time Do I Need to Invest Each Week To Complete The Training?

For best results, set aside one hour each week during the course duration to participate in the training. To get maximum value out of the LIVE course, setting aside a day each week to implement your learnings will ensure you’re ready to launch your campaign at the end of the four week course duration.

What If I Don’t Like The Program?

I want you to be thrilled with your investment in Confident Crowdfunding, and I’m confident that with all the information and wisdom I’ve packed into this course that you will be.

However, if you do jump on board and realise that this isn’t the course for you, I’ll give you your money back. Plain and simple.

All you have to do is email me before the delivery of week 2’s training letting me know you’re not satisfied and I’ll refund you 100% of your investment.

I’m proud of the practicality and info jam-packed into Confident Crowdfunding and know that if you commit and take action, with the support of myself and the Confident Crowdfunding Cheer Squad, you’ll be best placed to get your big idea or project funded, upfront.

Fiona Hooper

MPower Health

“Teaming up with Laura was the turning point for not only my business but also my life! Laura's knowledge and experience is so invaluable. If you're looking for the Blueprint for online business success then you're in the right place!”

JOIN NOW

Doors close at 3pm AEST Friday 11th August and class kicks off on Wednesday 16th August 2017.

30
DAYS
03
HOURS
21
MINUTES
25
SECONDS

What’s the Investment?

One Payment

$497

6 month Payment Plan

$97

BUY NOW